A2 Media Production: G324
Digipak Planning
We were unfortunatley unable to go to the beach due to transport. We had the ability to go via public transport, however we had a lot of equipment to carry and it is a long, expencive and time consuming journey that would take up valuable time that we would have rather spent doing something productive. Due to this, my initial planning for my digipak has been scrapped.
I spent a long time looking through images that I took at the shoot for inspiration and began developing a digipak on Photoshop.
Production
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Firstly I selected a 6 panel digipak template from Google images. I did this to ensure that the measurements were correct so that when I print the final piece I will not need to edit it further by scaling it correctly. I chose a 6 panel digipak as I think they look effective and professional; also because I had a lot of images and an idea which would only work on a 6 panel digipak.
I began by chosing an image of the mini railway tracks from the shoot at Mote Park and edited it. I wanted to make the colours brighter and emphasise the primary colours. I wanted to do this to make it more astetically pleasing which is proven to be the case by using primary colours as they are 'easy to look at'. I chose to place this image on the far right hand side to see once the digipak has been opened.
I added in a photograph, also from the shoot at Mote Park. I made this image brighter and began, once again, emphasisng the primary colours; therefore establishing continuity.
Next I wanted to add some text to the image of the mini railway tracks. I thought it would be interesting and realistic to add the autograph of James Bay, the artist. As well as this I dulled the image a bit as I began thinking that this image was too bright and looked overedited. I really like this feature of the digipak.
I began thinking about the image that would be my front cover. I found an interesting image that I could edit in a particular way to tell a story as the audience unfolds the digipak. I edited this image a lot by increasing the brightness and vibrance as well as adding more birds on the water - beforehand there was only one which looked lost.
I used the same image to be the next picture the audience will see as they open the digipak. However, I have edited this image to show the girl as a ghostly figure as she is slowly drifting away. This reinforces the message from the music video which is that the relationship has no point of hatred or a turn, but it a gradual fact of life that love does not always last forever.
Once again the image was used, however, this time the image has been edited to show the arist, James Bay, alone on the bench. This signifies the relationship falling apart completely and leaving him alone, brokenhearted.
I have added a dark colour which runs as a thick line down the division between the images. I chose dark grey to ensure the attention is not taken away from the images which is the focus.
I began by writing the name of the artist on the back on the bench which is in the middle of the image and draws the audience's attention towards it. However, I soon changed it to the name of the album on the back of the bench. I did this because the audience will know the face of James Bay and therefore his name is not the most important factor as there is the image of him.
I soon began brightening the images as I printed off the digipak to see how it looked so far and the images were very dark and hard to see.
I next added the same colour as the two bars to the back cover. I didn't want another image to go here as it would take the attention away from the names of the songs and the small print that I would soon be adding.
I looked up the order of the names of all songs on James Bay's album and put them on the back page of the digipak. I chose to centralise the text as I thought it looked a lot neater than being allined to one side. The typography is the same as I have used throughout on both the magazine advertisement and the front cover of the digipak. Continuity is important for something to be a style belonging and associated to a particular person.
I next added the name of the artist and the name of the album along both spines of the digipak. This is conventional of a digipak and makes it look professional.
I added the small print, a barcode and the logo of the institution - Republic Records. This is a convention that I wanted to stick to, I believe it makes my digipak creation look a lot more professional. I was inspired for the small print by looking at existing digipaks. Soon I developed an understanding of what should be written here and then developed my own original one.
I made the whole digipak darker as I began thinking it looked too bright. I then printed a coloured copy of it, scaled to A4 and noticed it was too dark to see the three main images that tell the story of Bay and his girlfriend being in love and then falling out of love gradually.
I then lightened the whole digipak again because I didn't like how dark the print out had been. I am glad I printed a copy to allow me to reflect upon my progress thus far.
I have removed the autograph of James Bay die to copyright issues. I was unable to contact Bay's manager to be able to agree on using this and therefore I was forced to remove it.
I created my own original record company - Golding Records.This is in the bottom left of the back of the digipak. I did this to avoid copyright issues.