A2 Media Production: G324
Institutions
After researching into different music institutional companies I came to the conclusion that I would use Universal Music Group to work with for the creation, publishing and distribution if I was to create my own music video. This is because thy have experience of working with similar artists to mine - James Bay and therefore understand our requirements and would know how to guide and help my group and I. As well as this, Universal are a very big institution who have a large budget and the ability to publish the music video worldwide, this would be helpful and create a lot more money as well as widening the already existing audience. However, I will use Republic Records which is owned by Universal Music Group because this is true to who published Chaos And The Calm, James Bay's album.
I would like to have my magazine advertisement published by an institution who targets mainstream music. I am currently unsure whether to publish my advertisement in a generic magazine of for a niche magazine such as in a music magazine. My issue lies with being unsure whether James Bay's music would be overlooked in a magazine with so many varieties of music. If I publish it in a generic magazine it would be different and therefore it would stand out and catch the audience's attention. However, I would like it to be published by IPC Media Ltd due to their experience and heavy focus on mainstream audiences which will allow my advertisement to reach a wide audience.