A2 Media Production: G324
Adele - Hello
This song begins with a long introduction whereby the artist is acting and the music has not begun. I think this is an unneccessary part of the music video as the attention of the audience gets lost. I will not gain inspiration from this element of the music video as I want the audience to remain fully focussed and interested in the work I will put together with my group. However, I think this has been successful with Adele's new music video - Hello - because she had a break from her singing career. The introduction shows her loosing touch (from her career and audience) and going in the house and wiping away the dust (as if to start her career again). Due to not having this situation or the fame and large fanbase of Adele my group and I would not be able to do this successfully if we tried to create something similar.
When the music begins, the image is of the artist in a close up shot. I think it is important to have close up shots to the artist as it allows the audience to identify them. This would be especially true if my group and I choose a song by an artist that isn't known very widely. It would therefore allow the audience to recognise them and make their appearence into a well known selling label. I will ensure there are close ups of the artist in my music video as well as shots with the artist alone with no background distractions so that all the attention is on them.
A feature of this video which I do not like is the sound of a phone conversation over the top of the song. I think this is a clever idea because the focus should not be taken away from how the song is based around a phone conversation, however it is distracting. It has been exicuted well and the sound is not high enough or frequent enough to be a large burden however I do not think it is a neccessary part of the music video. The focus should be on the sound of the song, I would like to ensure there are no sound issues or overlapping sounds in my music video.
I like how the moving image reflects the sound of the song when the chorus begins. When the singing becomes louder and a little faster, the moving image does as well. I think this has worked very successfully. In my group music video creation I would like both sound and image to anchor each other and 'work together' to create a music video as successful as this.
The acted parts are done very well, I like how it is all reflecting on the past, allowing the audience to see how happy their relationship used to be and be able to compare it to hearing in the song how negative their relationship is now. I think it is important to allow the audience to work some parts of the story out in music videos as it works well, such as in this one. No one is aware why the relationship between the artist and the actor is not working but everyone is allowed to fill in the missing parts. This makes the music video more personal and meaningful to the audience which is importance as the audience are able to feel part of it.
All the acted parts of the music video once the song begins are point of view shots. This has worked well in this music video, allowing the audience to step into the artists' life and fully understand the happiness there was within the relationship. It allows the audience to 'remember' what happened to them nd let the artist tell them what they are thinking through the lyrics in the song. I think point of view shots can work very well and would like to use some in my own music video, however, not throughout as it is difficult to tell a story in that way.
The whole video is in black an white with a yellow tint to it. The yellow tint ensures the image is not as dark as a standard black and white effect. It has been made into black and white to show the images are set in the past and that there is a negative feeling partnered with this song. It is clear to the audience before the singing begins that it will be relatively slow and sad because of this and therefore puts them in a mood which allows them to identify and understand the feelings of the artist.